Today, I have been given the opportunity to lead Adobe’s 3D initiatives, and to help take them to the next level.Īfter having developed Allegorithmic, the adventure I started 17 years ago³, and its ‘Substance’ product range (cult-enough in our niche market of 3D texturing), my team and I have been recognized as capable- and inspiring-enough to help grow a rather new initiative for Adobe, and to bring the world’s most awesome 2D creative tools company full steam into a new dimension.Īdobe is going 3D! Beautiful, metaphoric illustration by Filip Hodas of the Adobe Photoshop tools in the (3D) real life. The rest is history but the similarity (in relative proportions of course!) in this shift in dimension for both the director and the original books, is striking and illustrates how I feel today:

The director, after starting his career with cult, gore flicks like Bad Taste and Braindead, shot in New Zealand with very limited budgets², became recognized enough to be handed the keys to a mega project the entire world had been looking forward to: bringing the Lord of The Rings trilogy, by J.R.R. Today I feel I am having a Peter Jackson moment. Today the announcement of the acquisition, by Adobe, of my company Allegorithmic, has been made¹.

Adobe allegorithmic